The 7th Annual 3% Conference

November 8-9, 2018 • Chicago, IL

Choose your track.

Each attendee self-selects one of four tracks to follow for the majority of Day One of the conference. This enables us to go deeper with helpful content for different groups of attendees, and allow for more time for hands-on learning, Q&A, and sharing from legendary leaders.

DAY ONE

-

Registration + Breakfast

Headshots sponsored by Wunderman

Navy Pier

Lakeview Terrace

-

Navy Pier

Aon Grand Ballroom

-

Morning Keynote: “Become a Yeah, Maybe Person: The Power and Possibility of Two Little Words”

Wildfang CEO explodes the status quo and the rules we think we have to live by.

Emma McIlroy

Navy Pier

Aon Grand Ballroom

-

Keynote: What if We Changed the Game?

Wall Street veteran and Ellevest Co-Founder and CEO talks about how she and her team are writing new rules of investment.

Sallie Krawcheck

Navy Pier

Aon Grand Ballroom

-

“Mind The Backlash”

Why leaders must ride out retaliation and harness behavioral change

Alain Sylvain

Navy Pier

Aon Grand Ballroom

-

The Question Game

A live Q&A among audience members.

Navy Pier

Aon Grand Ballroom

-

Navy Pier

11:15-4:00

Themed Tracks

Follow master classes specifically tailored to your job title/role.

Emerging Creative

Room 324

Facebook/Instagram

-

Opening Keynote: “Courageous Creativity”

How do you sustain a sense of wonder and exuberant creativity as you grow a multi-million dollar, global business?

Piera Gelardi

-

Two Years Post-Cannes: How “See It Be It” Changed My Career

See It, Be It alumni discuss how their careers have changed.

Carrie Dunn

Tahirah Edwards-Byfield

Krystle Mullin

-

Lunch + Learn: Improv Class

Leaders from Chicago’s famed Second City will show you how improv is useful in creative ideation.

Jason Ball

Becca Barish

Wendy Mateo

-

Networking Break

-

How to Fail

Two pros share their advice on embracing failure as creatives.

Janet Kestin

Nancy Vonk

-

#Unfiltered You

How we can be more authentically ourselves in our work and workplace?

Maud Deitch MOD

Joyce Chen

Yahkeema Moffitt

Lauren Rodwell

Bekah Sirrine

-

2018 Next Creative Leaders

Meet four of the ten women honored in the 2018 “Next Creative Leaders” competition

Laurel Stark Akman MOD

David Jackson MOD

Leadership

Rooms 325/326

Sponsored by IPG

-

How Was Your Weekend?

Two thought leaders share what true leadership looks like in violent times.

Heide Gardner

Nicole Sanchez

-

Overcoming the Mike Pence Effect

Men, Mentors + #MeToo

Karuna Rawal MOD

Jon Cook

Wade Davis

Joe Oh

-

Pecha Kucha: How They Do It

Three back-to-back mini-presentations with major takeaways about diversity.

Shira Albagli

Stephanie Jones

Madison Wharton

-

Networking Break

-

Parenting in Adland

What’s life really like for moms and dads in Ad Land?

Michele Madansky

Laura Jones

-

First Person: Ad Dads Speak Their Truth

Fatherhood is changing and these men will tell you what that means for them, their children, and their work.

Jason Elm

Walter Geer

Paul Venables

Creative Director

Aon Grand Ballroom

Sponsored by Apple

-

How to Be a Great Creative Leader

One leader’s ode for how to create and manage the kind of environment that fosters creative thinking.

Corinna Falusi

-

If Only Advertising Could Use Its Powers for Good

The future belongs to brands – and agencies – that see the powerful and positive force advertising can be.

Lauren Wesley Wilson MOD

Jason Carmel

Suresh Nair

Jason Sperling

Cecelia Wogan-Silva

-

Lunch + Learn: Neuroscience Brings Bias to Life

How to tackle biases among stakeholders in the creative process.

Rich Bina

Dr. Carl D. Marci

-

Networking Break

-

Keynote: Creatives Are Different

How creative people are wired is another form of invisible diversity.

Kathy Delaney MOD

Jenny Bergman

Jennifer Hohn

Rosa T. Sheng

Rich Silverstein

-

Representation Matters

People of color deserve to see themselves in media.

Evita Puente MOD

Mina Enayati-Uzeta

Gina Glantz

Louise Green

Lisa Kenney

Joshua Kissi

-

Protecting Your People

The light and heat that creatives generate is a renewable resource.

Aaron Ackermann MOD

Karrelle Dixon

Heidi Hackemer

Liz Valentine

How-To

Room 327

Sponsored by Bank of America

-

Bystander Intervention Masterclass

This honest, fun, and interactive workshop will help you build skills in mitigating toxic interactions in the workplace and beyond.

Karla Talley

-

Be a Parent in Advertising

Hear from a variety of speakers—with a variety of family realities—how they stay in the game.

Tasha Gilroy MOD

Daisy Tinsley Barnett

Jarrell Fudickar

Bernadette Rivero

Reza Rostampisheh

-

Ask Like an Auctioneer

This is not a talk about negotiation. Ask Like An Auctioneer is a new mental model to help you be more courageous when it's time to ask for money — and ask for more.

Dia Bondi

-

Entrepreneurship 101: Insights into Building Your Own Business

This panel of experienced business owners/experts provide insight to ensure success.

Susan Gotham MOD

Polly Gaza

Lee Kalotta

Jennifer Ricciardi

-

Blockchain: What it is and why it matters to advertising’s future

The most famous female in cryptocurrency breaks down the next tech revolution.

Kelsey Cole

-

Figure Out What to Be Known For

In a world where the line between humanity and technology is getting blurrier by the day, why are we still sounding like robots?

Joanna Bloor

-

Navy Pier

Aon Grand Ballroom

-

Our Screwed Up World and What To Do About It

What we all can do, whether a brand or individual, to clean up our own corner of the world.

Paul Venables

Navy Pier

Aon Grand Ballroom

-

Closing Keynote: “Speaking Truth to Power”

Hear how 2018 has been a watershed moment for women’s rights.

Elizabeth Cronise McLaughlin

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Lakeview Terrace

DAY TWO

-

Navy Pier

Lakeview Terrace

-

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Aon Grand Ballroom

-

Stress: What Late-Stage Cancer Taught Me About Seeking Serenity

Amanda challenges our assumptions about modern stress and offers an empowering new message

Amanda Enayati

Navy Pier

Aon Grand Ballroom

-

Creativity at Scale

Creativity is a team sport. Hear from creative leaders in large agencies about how they’re building brands for clients while building unity on their teams.

Candace D. Queen MOD

Della Mathew

Tracie Roberson

Shannon Washington

Navy Pier

Aon Grand Ballroom

-

Gendered Linguistics: Why Words Matter

Explore how language leads us to stereotype.

Elle Graham-Dixon

Navy Pier

Aon Grand Ballroom

-

Navy Pier

-

GrADitude: How Kindness is Power

Two pairs of women story-tell about how simple acts of support had a multiplier effect.

Bennett D. Bennett MOD

Nancy Hill

Shaquana Ford Joseph

Lisa Leone

Megan Colleen McGlynn

Sandra Sims-Williams

Navy Pier

Aon Grand Ballroom

-

Widen Your Worldview

How worldliness contributes to greater creativity.

Naz Arandi

Elana Gorbatyuk

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Aon Grand Ballroom

-

Designing for Inclusivity

What happens when you design WITH disabled people instead of designing FOR them?

Liz Jackson

Navy Pier

Aon Grand Ballroom

-

Navy Pier

TBD

-

Navy Pier

Aon Grand Ballroom

-

PechaKucha

What happens when you task a speaker to share 20 images that automatically advance every 20 seconds?

Rene Huey-Lipton

Orit Peleg

Angela Yang

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Aon Grand Ballroom

-

Navy Pier

-

Athena Advertising Awards

Which ad campaigns took top honors in the second year of the “Athena Advertising Awards”?

Navy Pier

Aon Grand Ballroom

-

Closing Keynote: “Looking For Creativity In All The Wrong Places: How The Ad Industry Is Failing Its Clients And What You Can Do To Change That”

In 7 years as our closing speaker, Cindy Gallop has already addressed so many issues in our industry. What will she say next?

Cindy Gallop

Navy Pier

Aon Grand Ballroom

-

Navy Pier

Aon Grand Ballroom