Rich Bina

Richard Bina is VP / Strategic Planning Director at RPA with 15 years experience in automotive strategic planning. He has been a strategic force behind memorable campaigns for Honda, Dodge, and Ford. He also has been a strategic force behind countless communication efforts to move the customer closer to purchase, from website development to conquest programs to shopping bots. He has been a leader within RPA and with clients in applying scientific learnings about non-conscious processing to marketing challenges, including behavioral economics and applied neuroscience. He holds a bachelor's of Communication Science from Northwestern University. Rich is a father of two and proud driver of a red Honda Odyssey.