The 7th Annual 3% Conference
November 8-9, 2018 • Chicago, IL
Widen Your Worldview
Fri Nov 9, 2018
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Navy Pier
Aon Grand Ballroom
Elana Gorbatyuk, Strategic Lead at Sid Lee, grew up in the Soviet Union, while Naz Arandi, Creative Director at Airbnb, was raised in Iran. Not the most typical of backgrounds for US advertising and marketing folks. Yet their cultural differences have arguably made them stronger leaders and a greater force in positively shaping the cultures of the US companies in which they work. Hear their stories, lessons and advice for other companies looking to harness the power of cultural diversity, and broaden their worldview.