SVP / Chief, Creative Development
Jason serves as SVP/Chief, Creative Development at RPA, where he spearheads all facets of creative for Honda Automotive, North America and projects for several other global clients. In 2015, Adweek selected Jason as one of the Top 30 Creative Directors in the country.
While at RPA, Jason has led Honda’s Cannes Gold-winning “Project Drive-In,” an effort to save the American drive-in, as well as Honda’s Cannes Gold-winning and Emmy nominated short film “Paper” which touted the power of dreams through an intricate paper-flipping journey. He was behind Honda’s award-winning 2016 “Candy Cane Lane” VR experience, as well as 2017’s“Ultimate Get Well Card” that employed AR and elements of crowdsourcing and personalization to deliver a magic experience to sick kids stuck in the hospital during the holidays. Collectively his work for Honda in social media prompted Forbes to write, “Honda is one of the most prolific automotive brands in social media.”
Most recently he was behind the creation of another Cannes Gold recipient “The Imaginary Friend Society,” an ambitious pro-bono film series for the Pediatric Brain Tumor Foundation that reduces the mystery and anxiety around a childhood cancer diagnosis by explaining all facets of the experience to sick kids and their families. It was a global labor of love that involved 22 animation companies to create 22 short films, 2 AR apps and a motion capture tool, which are all currently being translated and used in 85 regions around the world.
In years prior, he was the was the driving force behind Apple’s iconic “Mac vs. PC” campaign in three different countries, which won Cannes Gold, Cyber Gold, the Grand Effie, numerous One Show Pencils and was declared “Campaign of the Decade” by Adweek and one of the Top 10 Campaigns of the Century by AdAge.
In 2015, Jason wrote his first book, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion (@lookatmebook) and released it in a way that demonstrated the book’s philosophies — on Instagram, making it the first to ever utilize the platform. It was covered by several industry publications, and several big brands and top agency folks followed the daily installments.