3 Percent Movement

FALL CONFERENCE

Join us Nov 7-8 in Chicago for our 8th annual conference, themed "The 29%"

Our goal is to have 29% of our audience be men so they experience the exact ratio of their female creative peers, who comprise 29% of the industry.

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3% ACADEMY

Can’t make it to the 2019 Conference? Order The 29% Agency Edition and enjoy the entire Conference in your agency.

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3% CERTIFICATION

Designed to evaluate advertising agencies and their devotion to the advancement of women in leadership roles.

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Article

Can Cause Marketing Do Good? If Briefed Right, Yes.

While tremendous thought may be put into the splashy campaign, the actual social impact work is very thin, or – even worse – nonexistent.

by Emily Kane Miller

Article

Filmmaker, Mother, Family Leave Activist: an Interview with Krystina Wilson

We continue to overburden women and under value men when it comes to “roles” at home. And until we change our policies to place just as much importance on paternity as maternity and eliminate the antiquated thinking that women should bear more of the responsibility at home and caregiving… we will never achieve equality in the workplace.

3% JOBS

Salesforce is looking for a Senior Art Director

3% JOBS

McKinney is looking for an Associate Media Director

3% JOBS

McKinney is looking for an Account Supervisor

3% Academy

3% Conference has put on 25 events in four countries over seven years. Our conferences are rich in learnings, thought-provoking discussions, and compelling stories from speakers at the forefront of creative industries. 3% Academy allows agencies to bring 3% Conference learnings back to their people.

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How one tweet became a movement

Until we came along, only 3% of Creative Directors were women. And very few were people of color. We're changing the ratio because the more varied the people who come up with ideas, the better the ideas will be. Find out about everything we're doing to make this happen.

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