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Work-Life Balance in Advertising. Should it Exist?

J Barbush, VP Creative Director of Social Media at RPA, explains why we should trade work-life balance for work-life harmony.

by J Barbush

Article

What the 2018 3% Conference Meant for a Latina Creative Director

Post-conference, Evita Puente reflects back on her career while calling Latino Creative Directors in both US Hispanic and General Market agencies to step.

by Evita Puente

Article

See it to Be it: Shattering the Glass Ceiling in Advertising with Women-Owned Businesses

Visibility leads to inclusion, which leads to normalization, which leads to equality. Megan Kelly, Executive Producer and Founder of Honor Society, writes on the importance of women-owned businesses.

by Megan Kelly

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Article

Quick Take with Rupert Maconick

Rupert Maconick is the Founder and Executive Producer of award-winning production company Saville Productions. He gave us his quick take about how his company is working to level the playing field for female directors. 

by Rupert Maconick

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DON'T INTERRUPT: SARA HYMAN

Sara is CEO, North America and founder of Jones Knowles Ritchie NYC. We spoke to her about her cross-continental career path, JKR’s work with the DREAM organization, and the dangers of wearing too many bangles to work. 

by Becky Brinkerhoff

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NEW! Share key takeaways from The 3% Conference with your agency team using our own curriculum that includes discussion guides, presentation templates and bonus materials.

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How one tweet became a movement

Until we came along, only 3% of Creative Directors were women. And very few were people of color. We're changing the ratio because the more varied the people who come up with ideas, the better the ideas will be. Find out about everything we're doing to make this happen.

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SOLUTIONS

We're more than a conference and a community of creative minds. We also have the data and expertise to help our industry #changetheratio.

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The 3% Conference isn’t just a conference, but a movement that’s driven by a highly engaged community of 35,000 men and women. Join us.

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