Louise Green

Author, Consultant, Activist

Big Fit Girl


Louise Green is a global fitness coach, activist and brand consultant changing the narrative and idealistic standards of our fitness culture.

Her career began as an advertising Talent Agent before launching the first plus-size fitness franchise in 2008.

As an influential change-maker, Louise helps media and brands be more inclusive and see the world through the plus-size woman’s lens. Through thousands of conversations, she has developed expert intel into how size-diverse women are motivated, engaged and respond to athletic and wellness brands.

Smashing the barriers of mainstream fitness, Louise is the first plus-size athlete to be featured in elite publications such as: Triathlete Magazine, Bicycling Magazine, Canadian Running and Runner’s World UK.

Louise is the Author of Big Fit Girl and a Columnist at SELF Magazine.