Dr. Carl Marci, Chief Neuroscientist at Nielsen along with Rich Bina, Strategic Planning Director at RPA, will leverage consumer neuroscience in a proprietary study and watch as the biases come to life. See how stakeholders see and react to creative in a way that is completely at odds with the target audience, at odds with their own goals. We’ll then discuss strategies to tackle biases among stakeholders in the creative process, and perhaps how to tame your own.