Emma McIlroy

CEO & Co-Founder



Emma McIlroy is CEO and co-founder of Wildfang: where badass women call home. Wildfang is a lifestyle brand that was created to remind women that they can be whoever the hell they want and wear whatever the hell they want. Wildfang.com launched in March 2013, with 20k+ girls joining the family in just 30 days. Wildfang has since added two stores in Portland, OR and is about to open their new store in New York. Emma has 15 years’ experience in brand marketing at two world-class brands: Nike and Barclays. A self-confessed brand marketing nerd, Emma graduated with a 1st Class Honours degree from Cambridge and has a healthy obsession for sports, Simpsons and Cadburys.