Designing for Inclusivity

"When everybody plays, we all win.” The theme of Microsoft’s 2019 Super Bowl ad, featuring disabled child gamers, made it one of the top ads in USA TODAY’s Ad Meter. Yet long before brands create marketing campaigns, an important choice is made about who’s invited into the brand tent. Hear from design leads at Microsoft and Adobe about how accessibility considerations that account for ableism, visual and auditory abilities and age help improve life for their products’ consumers, while gaining goodwill among all users.