Laura Jones

Mother/Strategist/Data Geek/Feminist

Laura is Executive Strategy Director for BAV Group, VMLY&R’s brand analytics practice. Her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Most recently, she was a key contributor to the Institute for Real Growth, WPP’s latest thought leadership initiative, with the goal of engaging clients on what it takes to deliver sustained business growth.

A passionate advocate of advancing inclusion and diversity in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, Cannes Lions School, and the One Club. Laura holds a B.S. in Business Administration from the Villanova School of Business.

The future is female, at least in her house, where she and her husband Brian are raising two fierce little girls with lots of love (and snacks).