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Article

Down Under: a Country That Truly Is Way down and Sadly Under

Bec Brideson invites women and men to be part of the female inclusivity movement at the first annual 3% Conference Australia.

by Bec Brideson

Until The 3% Movement came along, only 3% of all U.S. Creative Directors were women. We live in a world where women influence upwards of 80% of consumer spending and 60% of social media sharing. Through a mix of content, community and professional development, we've helped raise the number of female CDs to 29% while giving agencies a clear road map of ways to champion female creative talent and leadership. Our movement includes a 2-day annual fall conference, one-day MiniCons in cities around the world, a Certification Program, agency consulting programs, a vibrant online community, a live Super Bowl Tweetup, a student scholarship fund, a business blog and more.

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