Cassidy Buzin

Cassidy is an Associate Creative Director at Energy BBDO with a knack for crafting brand stories that reach consumers in uniquely human ways. Having worked on the client side prior to becoming a copywriter, Cassidy brings a robust understanding of the business from different perspectives — as Adele sang, “hello from the other side.” At Energy she has helped develop innovative campaigns for brands like Bayer, Extra Gum and Kerrygold, often weaving together narratives that make viewers laugh, cry, or both (if you’re her mom).

Cassidy believes that advertising and comedy are similar in uncovering relatable human truths, then finding creative ways to make them resonate. Prior to joining Energy BBDO, Cassidy worked at Edelman on the Kellogg’s Olympics and Special K rebrand campaigns. Her work has been recognized by some of the industry’s best awards, including Clios, Jay Chiat, Golden Awards of Montreux, and Lürzer's Archive.

Outside of working hours, Cassidy mentors young creatives from the Chicago Portfolio School and throughout Chicago. Cassidy graduated from the Chicago Portfolio School and Miami University of Ohio with Journalism and Psychology degrees. She spends her free time…just kidding…free time? In advertising?