THE EIGHTH ANNUAL 3% CONFERENCE

 

Why Successful Leadership Demands an Empathy Edge (and How to Get It)

Sponsored by Interpublic Group

Thu Nov 7, 2019

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Rooms 202/203

Empathy is not just good for society: It actually has a bottom-line impact to your agency and brand. Brand strategist and author Maria Ross spent three years researching how and why and shares surprising insights from her new book on how empathy can be a true competitive advantage. Discover how empathy benefits your organization at the leadership, culture, and brand levels. And learn actionable habits and traits you and your agency can put into practice to adopt a genuine empathy mindset and reap all the rewards. Together, let's flip the script on what success means and how you can get there.

Moderator

Paul Marobella

Chairman & CEO

Havas Creative Group, North America

Maria Ross

Brand Strategist, Speaker, Author, Red Slice, LLC