Adia Betts

BIO

Adia is a Senior Copywriter based in Atlanta, GA. She’s a proud graduate of both Howard University and The Creative Circus. Outside of advertising, she enjoys: buying Black, practicing yoga, trying to keep her plants alive, reading, going to concerts, collaborating with other creatives, and re-discovering her hometown.

Contributed Content

ARTICLE

Emerging Creative Track: Part 2

Certain themes recur in advertising. Unfortunately, toxicity is one of them.

ARTICLE

Advocating for Disabled Peoples in Design and Marketing

Disabled peoples are systematically left out of their own narratives - from advocating for public policy, to the design of products, to the creation of marketing efforts. They’re excluded from a seat at the table, only to be sold back their own achievements, ideas and designs. 

ARTICLE

Minding the Backlash: Turning Negatives into Positives in Online Activism

Tech-lead initiatives allow for bottom-up narratives, viral human storytelling, and real-time mobilization.

ARTICLE

Black and Brown Female Creative Leaders Talk Growth and Retention

Don’t be invisible early in your career. The industry and these brands need you. Find people you can be your best self with. We’re starving for your point of view.