The 3% Conference Super Bowl Tweet Up is back for the 6th year.
We’re inviting ad women, men, and all genders in between from across the country to live tweet their reactions to this year’s Super Bowl ads using #3PercentSB.
Why? Glad you asked. Women not only watch equally on Super Bowl Sunday, but they buy and share socially in greater numbers than men. Which means ads with female appeal are the best return on that $5 million price-tag. Who better to judge the ads than the media-makers who know what goes into the making of a Super Bowl spot? Here’s a Twitter highlight reel from last year:
In 2019, many agencies will be hosting live events in key cities with 3% team members at the helm. Watch this space for more details.
If you'd like to weigh in on which Super Bowl spots you think score big and which deserve to get sacked, join us. Download our scorecard before the game and you can tweet your impressions from your living room using #3percentsb.
Download your 3% Scorecard here.
2018 Press Coverage:
Brand winners and losers of Super Bowl LII
The "3 Percent SB" Hashtag Calls Out Super Bowl Ads That Stereotype Women
Denver’s Ad Pros Rate Super Bowl Commercials’ Portrayals Of Women
Noticed The Lack Of Women In Super Bowl Ads? Yeah, So Did Twitter