Karuna Rawal


Nature's Fynd


Karuna Rawal is the Chief Marketing Officer for Nature’s Fynd, a food-tech startup where she is commercializing a new-to-the-world sustainable alternative protein that can help feed the world. Karuna brings over 25 years of experience in brand management and shopper marketing across the CPG, retail and healthcare industries. She joined the startup from Leo Burnett/Publicis Groupe where she was President, Groupe Client Lead for a portfolio of key Publicis Groupe clients. Prior, she was President, Arc U.S. and Chief Strategy Officer for Arc Worldwide, Leo Burnett’s activation agency where she repositioned the agency and led several significant new client wins including Campbell, Nestle and ALDI. As the lead strategist on the wildly successful P&G Always #LikeAGirl campaign, Karuna won 14 Lions at Cannes Festival 2015, including the coveted Titanium Lion, an inaugural Glass Lion for promoting gender equality and an Emmy for Outstanding Television. In 2019, Karuna was recognized as one of Forbes CMO NEXT 2019 50 Game-changing Marketing leaders who are re-defining the CMO role. Recently, she was recognized by She Runs It and Adweek’s 2021 Working Mothers of the Year awards as a Trailblazer mom.

Previously, Karuna spent over a decade in brand management and customer marketing at P&G. Her last role was Marketing Director, Customer Marketing where she led P&G’s pioneering efforts in shopper marketing with key retailers including Walgreens, CVS and Rite Aid.

Karuna is a Board member of the Ann and Robert H. Lurie Children’s Hospital, the UNICEF Midwest Board and an Advisory Board member for Cradles to Crayons which is dedicated to providing school supplies for disadvantaged children in Chicago. She is a Founding member of Chief, an executive women’s network, a member of the Economic Club of Chicago as well as a volunteer with the American India Foundation. Karuna also serves as a member of the Advisory Board for 3% Conference which is dedicated to increasing the number of senior female creative leaders in advertising.