Joe is a Bay Area creative, digital and technology marketing and advertising veteran of over 20 years. He is currently CEO of FCB West, the global strategic and creative lead for the iconic brands Leviís, Clorox, Sony and Hotwire. Prior to that he was the Head of Marketing for OTT and mobile video pioneer, OnCue, a start-up that was funded by Intel and eventually sold to Verizon. Before that he worked in business development and digital strategy at Razorfish, helping to win marquee accounts like Kia, Activision, Disney, Sony, and Hyundai. Earlier in Joe's career, he held positions in strategy, account management and media at various agencies, where he gained experience working on brands such as Eddie Bauer, Sega, Nike, Google, and more. Ironically, Joe began his advertising career by talking his way into a job he had no business getting with FCB West in the mid-1990s.