Laura Chiavone

In 2017 Laura Chiavone joined Tribal Worldwide New York as Chief Strategy Officer. An international strategist coming from DM9DDB in Brazil, where Chiavone played a key role in the development of award-winning campaigns that went on to earn a total of 15 Lions at the Cannes Lions International Festival of Creativity, along with Jay Chiat and Effie Awards.

Prior to joining DM9DDB, Laura founded Limo Inc., one of the most recognized research and trendspotting boutiques in the market, working for Heineken, Nike and Mondelez, among other brands. Chiavone also held leadership roles at AlmapBBDO and Y&R. She was named “Planner of the Year” twice by both Brazil’s Association of Advertising Practitioners and the Brazilian Advertising Association. In 2004 she won the Young Lions Brazil planning competition—an annual contest in which the highly promising leaders of the Brazilian market are selected by top senior judges to represent the country at the International Festival of Creativity.

In addition to leading strategy departments at world-class advertising organizations, Chiavone is a highly coveted keynote speaker, a teacher at Miami Ad School Sao Paulo and had published articles in multiple channels, including Forbes. She has a Social Sciences degree by the University of Sao Paulo and is currently in the EMBA program at the Berlin School of Creative Leadership in Germany. In addition, she gave four speeches in Cannes, including a leadership lecture for the Berlin School for See It, Be It participants, the program for young female talent.

Laura is mother of Benjamin and is an activist for gender equality, proactively creating and collaborating with projects related to this topic.