Kwame Taylor-Hayford

Kwame is a Co-Founder of Saturday Morning, an organization that helps promote peace, generates love, raises awareness of injustice and fights for fairness to create change and understanding between all races.

He is also Managing Director, Brand Development at Chobani, a New York based food-focussed wellness brand. There he is responsible for architecting, along with the Chief Creative Office, a cutting edge marketing discipline that grows the brand and generates demand through digital innovation, creative partnerships and experiential.

Prior to joining Chobani in 2016, Kwame was a Partner at Sid Lee, where he led clients on production, experiential and technology initiatives. His favorite projects at Sid Lee included Intel Heartbot; an innovative data visualization robot, Tiffany T Train; an immersive audio visual installation, and Stella Artois Le Savoir; a global culinary experiential platform launched in New York, Buenos Aires and Montreal with a Music Video You Can Taste featuring the Roots.

Prior to Sid Lee, Kwame led integrated production for Anomaly and Saatchi & Saatchi in New York. He also worked at Media Arts Lab on global campaigns for Apple. Some notable projects include Apple’s Mac vs. PC; selected as Adweek's Campaign of the Decade, and Uniqlo Recipe; selected as one of the Best Apps of 2013 by the Apple App Store.

Kwame's work with clients including Apple, Nike, Uniqlo, Stella Artois, Budweiser, Captain Morgan, General Mills, and JCPenney has been recognized by leading industry organizations Cannes, D&AD, and the One Show, as well as the Webby, CLIO, EFFIE, RACie, Creativity, and Favourite Website Awards.