Bonnie Wan

Director of Brand Strategy and Partner

Goodby Silverstein



Bonnie can’t seem to get enough of a good thing. After first coming to GS&P in the late ’90s, she has returned three times over in the past 15 years; in between, she pursued her own ventures and concentrated on raising a family.

At GS&P she has worked on everything from Discover Card, Nike Women and Starbucks to Comcast, Nest and the California Milk Processor Board (“got milk?”). Today she heads up brand strategy on Adobe, SONIC Drive-In and Thorn.

Beyond strategy, Bonnie has also been integral to the agency’s cultural growth and development. As a co-leader of GS&P Ed, the agency’s internal education and training program, Bonnie created GS&P’s inaugural leadership and management training course. Bonnie was named associate partner in 2014.

Prior to joining GS&P, Bonnie spent time at Weiss Whitten Carroll Stagliano, a boutique agency specializing in luxury brands, TBWA ChiatDay, where she launched PlayStation and San Francisco shops Hal Riney & Partners and FCB.