Why More CCOs Should Become CEOs
Sponsored by Google
Thu Nov 7, 2019
-
Rooms 325/326
It's a rarity to see an agency helmed by a CEO who came up through the creative ranks. Why? Shouldn't a business centered on creativity have a leader making decisions with an appreciation for the creative opportunities inherent in the business? Hear from two esteemed leaders who have held both CCO and CEO titles about why young creatives should aspire to CEO-ship.