The Path to Purpose.

Or -- how are we ever going to get anywhere if the data isn’t honest and we’re not honest about the data?

If imbuing brands and organizations with a strong, hardwired purpose is a critical endgame for marketers, then data is the way it all begins. But could the data we once called “big” be characterized with another “b-word?” Biased? Heimann will touch on areas in data collection, deployment and analysis where gender – racial, ethnic and economic – biases may hinder our ability to find and extract the real, meaningful insights that are core to purpose – in brands and in society. She’ll explore some of the inherent and potential problems and ask us to engage – personally and collectively – in the solutions.