3% Pledge for Pay Equity

Everyone wants equal pay; few are certain they’ve got it.

Research shows pay equity is one of the top issues facing female equality in the U.S. today. Yet few women or men know if their company delivers it.​ Many agencies 3% works with have done pay equity analyses and committed to rectifying like-for-like salaries between genders. Yet they haven’t publicized the undertaking, leaving many women wondering if they’re paid equally.


3% is helping to solve this disconnect.

In the Fall of 2018, the 3% Movement embarked upon a campaign to create and drive momentum in the movement to close gender pay gaps. Agencies who had conducted wage audits and who are committed to pay equity became founding members of the 3% PLEDGE FOR PAY EQUITY.


We’ve gathered and published industry insights.

We spoke to individuals from 17 member agencies about their experiences with pay equity. They generously gave us their time and insights, sharing their stories and experiences, deepest challenges and great joys.


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Founding Agencies of the 3% Pledge for Pay Equity:

BBH Campbell Ewald Deutsch Doner Pledge 11 Forsman FCB Golin Havas North America Mekanism Momentum PMG SWIFT Martin Agency Vladamir Jones WONGDOODY Zambezi

2019 3% Pledge for Pay Equity Agencies

Arnold Barbarian CP+B

Collemcvoy Bigspoon Logo Hill Holiday

Initiative Mullenlowe Logo Possible Logo


2020 3% Pledge for Pay Equity Agencies

Drake Cooper Jack Morton Marcus Thomas

2021 3% Pledge for Pay Equity Agencies


Our intention in creating this initiative is to create an umbrella that is as inclusive as possible, allowing in both agencies who are well underway in pay equity, as well as those who are raising their hands to undertake the effort in the near future.

We’re extending the impact of the Pledge by developing tools, sharing research and best practices, and hosting seminars and convenings for member agencies.

Our goal is to support you in your efforts so that together we can make change in our industry and beyond.

3% Pledge for Pay Equity

We invite all in our industry and beyond to join us and pledge for fair and equitable compensation for all employees.

By pledging an agency affirms:

  1. We have conducted a wage review within the last two years or plan to within the next 12 months
  2. We are committing to rectifying like-for-like disparities or will do so following our review
  3. We are committed to advancing pay equity through collaboration, communication and continued identification and promotion of best practices to close the wage gap in the advertising industry



Pledge Form

Ready to take the Pledge?

The 3% Pledge for Pay Equity is a powerful message to convey to women and men in our agencies, clients and the broader industry.

For more information or to confirm your agency’s participation, please fill out this form and a member of our team will be in touch shortly.

Take the Pledge