J started his production career at MTV NY and came to RPA advertising in 1996. As a writer, he developed a variety of 360 campaigns for Honda, Honda Motorcycles, VH-1, Discovery Channel, SYFY Network, SharkWeek, Temper-Sealy and California Anti-tobacco. In 2007, J brought the experience from his production, digital and traditional advertising background to build and run social media creative for RPA, overseeing the Honda and RPA work.
J's campaigns have been recognized by Cannes, Shorty, CLIO, One Show, IAAA, Belding, ThinkLA, Addy, J.D. Power, Yahoo! Big Idea Chair, Yahoo! Searchlight, MIXX, OMMA, WOMMA, Drum and One Show.He is a Webby Judge, editorial contributor to FastToCreate, Adweek, iMediaConnection, Campaign Live, Digiday and more. He can be followed at https://medium.com/@jbarbush.
Are You Doing Diversity Right?
If you don’t have the right people on the team, you’re in danger of producing work that is both ego and ethnocentric.
Work-Life Balance in Advertising. Should it Exist?
J Barbush, VP Creative Director of Social Media at RPA, explains why we should trade work-life balance for work-life harmony.