April Pride

BIO

April Pride’s education, career and pursuits have always focused on design. The historical motifs studied at Parsons influenced her first product-focused company, which Pride sold four years after launch. This same year Pride introduced her eponymous fashion label and its signature piece, THE DRESS. A client in the cannabis space approached her to develop a "luxury cannabis lifestyle" brand. Van der Pop launched in January 2016 and was sold a year later to the parent company of Toronto-based Tokyo Smoke. Now chief creative officer overseeing both brands, she finds herself working hard to remind everyone that it’s okay to have a lot of fun.