Chief Strategy Officer
Lauren leads the strategy and analytics practices of the MERGE network. This PhD in mass communications, with a concentration in advanced analytics, has an uncommon depth of experience working in Strategy, Planning, CRM, Media, Modeling and Performance Analytics. She is also one of the ad industry’s leading voices in transcultural marketing and diversity management.
Lauren’s 25+ ad agency career is only part of her story. She’s also a community activist, an entrepreneur and a blogger who writes about policy, analytics and diversity.