Vita Harris

Vita M. Harris is a dynamic industry leader. Throughout her career spanning 30+ years, she has developed innovative techniques and tools, resulting in transformative strategies, high-ROI campaigns and award-winning work. She has served as chief strategy officer at the local-unit and global levels.

As a Black woman rising to the ranks of the C-suite in general market advertising, Vita is staunchly committed to advancing diversity-and-inclusion efforts and passionate about educating organizations on how to prevent harmful biases from seeping into their strategies and creative. She is also dedicated to helping young, diverse talent navigate their careers.

Vita serves on the board of the ANA Educational Foundation and on the Ad Council’s Campaign Review Committee, which appraises the strategic and creative direction ­­of campaigns designed to promote social change.

Among her many accolades, Vita received the Missouri Honor Medal from the globally acclaimed Missouri School of Journalism for her distinguished service in strategic communications. The 4As recognized her as one of the 100 People Who Make Advertising Great, and ADCOLOR honored her with the Legend Award.