Sue Anderson

Group Creative Director

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BIO

Hailing from South Africa Sue Anderson has worked at ​TBWA​ ​Hunt​ ​Lascaris​ ​as​ ​a​ ​copywriter.​ ​In her 10 year tenure she became a Creative Director working​ ​on​ ​a​ ​host​ ​of​ ​local​ ​and​ ​international​​brands including​ ​BMW,​ ​Land​ ​Rover,​ ​Nando's​ ​Chickenland, ​and​ ​the​ ​International​ ​Cricket​ ​Board​ ​–​ ​where​ ​she​ ​did​ ​work​ ​with​ ​none​ ​other​ ​than​ ​Nelson Mandela.

After​ ​receiving​ ​attention​ ​from​ ​several​ ​international​ ​awards​ ​shows​ ​Sue​ ​was​ ​recruited​ ​to​ ​join Wieden+Kennedy​ ​in​ ​Amsterdam.​ ​She​ ​bid​ ​farewell​ ​to​ ​the​ ​sunshine​ ​to​ ​create​- amongst others - ​the​ ​Nike​ ​Women's​ ​Dance​ ​campaigns and Coca-Cola’s “Open Happiness” campaign.​ ​She​ also led ​Honda EMEA​, P&G EMEA ​and​ ​Lego​ ​before​ ​being​ ​lured​ ​back​ ​to​ ​the​ ​TBWA​ ​family​ ​at Chiat\Day​ ​in​ ​New​ ​York​ ​as the Global Creative Director for ​Absolut​ ​Vodka​ , out of the ​New​ ​York office.

She then​ ​flipped​ ​coasts​ ​back​ ​to​ ​the​ ​sunshine​ ​and​ ​joined​ ​Crispin,​ ​Porter​ ​+​ ​Bogusky Los​ ​Angeles,​ ​where​ ​she​ ​was​ ​the​ ​VP/ECD.​ ​She​ ​helped​ ​the​ ​agency​ ​win​ ​Turkish​​Airlines,​ ​NBA2K and​ ​WEMO,​ ​while​ ​working​ ​on​ ​Microsoft​ ​and​ ​Charles​ ​Schwab.

Sue​ ​took​ ​her​ ​experience​ ​and​ ​founded​ ​So&So​ ​with​ ​her​ ​longtime partner​ ​Hoj​ ​Jomehri and worked directly with brands faced with the challenges of a new advertising economy. Clients included​​Nest,​ ​Airbnb​, Allbirds ​and​ ​Netflix.

It is this experience that led her to Facebook where she is the Creative Lead for the Facebook app.

Sue​ ​has​ ​collected​ ​at​ ​a​ ​list​ ​of​ ​advertising​ ​prizes​ ​over​ ​the​ ​years​ ​including​ ​6​ ​Cannes​ ​Lions,​ ​One Show​ ​pencils,​ ​Clios,​ ​Effies,​ ​DA&D​ ​and​ ​Epicas.​ ​Her​ ​work​ ​for​​Turkish​ ​Airlines​ ​was​ ​name​ ​​YouTube’s Ad​ ​of​ ​the​ ​Decade.​​ ​​​She​ ​has​ ​also​ ​been​ ​a​ ​Cannes​ ​Lions​ ​Film​ ​Judge​​and​ ​was​ ​named​ ​one​ ​of Business​ ​Insider’s​ ​36​ ​most​ ​creative​ ​women​ ​in​ ​advertising.