Stefania Pomponi

Stefania Pomponi is the Founder, President, & Chief Evangelist of the award-winning agency, CLEVER. Stefania sparked a modern marketing revolution when she became one of the first to hire and pay bloggers to produce content for major media corporations—launching the very first version of the powerhouse marketing tactic we know today: influencer marketing. Known industry-wide as a savvy trend forecaster, Stefania was the force behind CLEVER’s leading role in the viral #Batkid phenomenon—which generated 2 billion impressions worldwide. Prior to CLEVER, Stefania was an award-winning parenting and lifestyle blogger, and helped to launch influencer platforms for Viacom/Nickelodeon and Disney’s Babble.com. She has served as a WOMMA board member, and is currently on the board of advisors for Brain+Trust Partners. Stefania and her co-founders authored the definitive guide, Influencer Marketing For Dummies