Randall Smith

Brand Director

The Procter & Gamble Company

SESSIONS

BIO

Classically trained, global brand-builder with a record of creativity and business growth for the world’s best marketing companies including P&G, General Mills, J&J and Samsung.

Experienced working for both creative agencies and brand-owners with assignments in the U.S., Europe and Asia.

Marketing programs received extensive industry recognition including 3 Emmys, 13 Effies and over 45 Cannes Lions. Successfully launched and built brands at both the global and local levels with an integrated marketing approach from product design and packaging to core expertise areas of brand strategy, advertising and PR.

Career History

  • 2003-Present: Brand Director, Procter & Gamble
  • 2000-2003: Director of Consumer Communications, Polaroid
  • 1997-2000: Group Account Director, DMB&B
  • 1988-1996: Account Supervisor to Global Account Director, Saatchi & Saatchi
  • 1986-1988: Account Executive, TLK Advertising

Education

  • 1984–1986: The University of Chicago Booth School of Business
  • 1980-1984: BA - Economics, Near Eastern Languages and Civilizations, University of Chicago