Lilia Arroyo Flores

She is a true leader and a genuine strategist with more than 20 years of experience in branding, insight and strategy development. She is an expert in understanding what motivates the behaviors of today's consumers, inspires the creative process to generate the right content to engage them and ensures every interaction delivers an experience true to a brand’s essence. At Edelman, Lilia leads our employee resource group for our Latino employees and their allies in Chicago. Lilia currently serves on the board of the Hispanic Alliance for Career Advancement and the Medical Center Board of Directors of Ann and Robert H. Lurie Children’s Hospital.