Laurel Stark

Laurel is a change-focused storyteller and diversity advocate whose background straddles brand, experience and product. She has spent the past fourteen years creating and leading transformative digital work for Fortune 500 clients like Google, Avon, Intel, HP, and Hilton. She’s held creative leadership roles for global consultancies like Gensler and SapientNitro, top internal agencies like the Google Brand Studio and Intel's Agency Inside, and is currently heading up brand and story development at HiRoad, a behavior-based insurance start-up built to recognize and reward mindful choices.

Laurel’s desire to build empathy and equity has shaped brave work like Google’s Pride campaign, #ThisIsFamily, Intel’s AI for social good initiative, Solve for H, and nabbed honors from Fast Company’s World Changing Ideas, the One Show, the Clios, AdAge, the Appys and more. And in 2015, Laurel co-founded Next Creative Leaders in partnership with the One Club for Creativity and the 3% Movement, to shine a much-needed light on what leadership looks like through a woman’s lens.

She lives in the East Bay with her talented husband, her hilarious young daughter, and three forgiving houseplants.