Laura Forman

With over 20-years of industry experience and some of the most innovative thinking in the business, Laura Forman joined Forsman & Bodenfors in March 2018 as Executive Director of Brand Strategy at the creative collective’s New York co-headquarters. In her role, she champions the Strategy department and the agency’s unique approach to working that promotes collaboration, flat team structures and fluid interdisciplinary cooperation.

For over two decades, Laura has tackled challenging brand, creative, and CRM assignments for companies in need of deep thinking including Hyatt, VS PINK, Target, Sony PlayStation, Nestle, American Airlines, Got Milk?, and Chevy Volt. In addition, she’s managed and conducted research in more than twenty countries for global clients such as Heineken, Sprite, and ABSOLUT. 

Prior to joining Forsman & Bodenfors New York, Laura held posts as Group Planning Director at Ogilvy & Mather, VP Account Planning at Deutsch Los Angeles, Planning Director at Fallon and Account Planner at Goodby Silverstein & Partners.

Laura’s contribution to the advertising industry extends to the next generation as well. In her role as an instructor at the prestigious Art Center College of Design in Pasadena, Laura taught dozens of students how to look for new ways companies and people can interact together.

When she’s not transforming brands, Laura enjoys horses and taiko drums (not together) in Chatham, New Jersey where she resides with her family and dog Basil.