Judy Shapiro

Judy Shapiro is a long-time marketer who has been introducing disruptive technology throughout her career encompassing the agency side (NWAyer), the client side (AT&T, Paltalk and CA) and technology firms (Bell Labs, Lucent Tech and Comodo). Judy’s expansive experience inspired her to become an early advocate of advertising technology so that by 2013, Judy could see the opportunity of intersecting programmatic media, content marketing tech and acquisition marketing data, to drive performance marketing for clients. In 2017 and 2018, engageSimply’s premier solution – Organic Search Advertising - was awarded “Top 10 Marketing Solution” from Marketing Tech Insight and MartechOutlook.

Judy is also regular contributor to Ad Age, 4A’s, AdExchanger, Digiday and Entrepreneur because she hopes to inspire her colleagues to embrace ad tech’s potential while also remaining vigilant about ad tech’s dark side where platforms can overshadow the human element.