Joanna Peña-Bickley

Head of Design, Internet of Things



Joanna Peña-Bickley, the Head of Design, Internet of Things for Amazon, is a true 21st century renaissance woman, who is known as the mother of Cognitive Experience Design advancing a new vision of global mobility, energy and the IoT. She is propelled by multidisciplinary acumen in design, data, media and technology, her insatiable curiosity moves the C-Suite beyond obvious ideas and products, towards enduring market making experiences for the connected era.

Joanna is the former Global Chief Creative Officer of IBM, whose award-winning artist hand has helped the world’s most recognized companies, GM, Ford, Nestlé, John Deere, Citibank, Boeing.