Jacqueline Lieberman

With 15+ years experience in connecting people to brands, Jacqueline sits at the helm of Story Worldwide as both a Managing Director and the Chief Strategy Officer.  She has been revered as the champion of narrative based strategy authoring real stories that matter to audiences for Unilever's iconic brands, silicon tech giants, fin-tech challenger brands and disruptive travel brands.

In addition to turning brand content into stories, Jacqueline spearheads the agency's Storyfinding methodology which applies narrative exercises with behavioral data.  This has been a key ingredient to driving intrigue across brand managers, industry strategists, and product innovators looking for differentiation.  

The only aspect more important than her expertise is Jacqueline's effusive and curious personality.  It's the driving force for both Story and their clients.  A direct result in working with Jacqueline is to leverage brand narratives to create seamless and welcomed audience connections throughout their digital lives.