Catherine Eve Patterson

Director Innovation North America

Young and Rubicam

BIO

Catherine works developing experiential and mixed reality work at the crossroads of culture and technology. She believes technology is/can be a force for good and works with brands to identify and architect cultural experiences leveraging technology.

She’s worked with the Phoenix Mars Lander, on citizen science projects, with General Mills and the National Parks pioneering 360 trail view tech, with Nestle Waters building a talking water fall, and most recently completed TWS, an augmented reality platform placing virtual statues of historical women of note in cities worldwide.

Catherine’s been awarded highest industry awards in categories of design, content, technology, innovation and experiential and her very favorite innovation is being mother to Nathaniel her 12-5 year old son.

She lives in NYC with her husband, son and rescue cat Mimi and she’s still arguing with her husband about getting a rescue dog.