San Francisco, CA; Irvine, CA; or Denver, CO
Posted on October 27, 2020
Salesforce is looking for an Advertising Copywriter
Our team is looking for an ambitious and talented Cross-Product Marketing Copywriter. This person will team up with the Cross-Product Marketing Art Director under the guidance of the Creative Director. As a group, we'll create inspiring work that will set the standard for craft and excellence. And we'll create work that's inspiring, smart and fun and meets the strategic objectives for the world’s #1 CRM.
Cross-Product Marketing means exactly what it sounds like. The work this person creates would support our offerings that cover multiple products.
They will join our B2B Marketing Creative team. We create work for Sales Cloud and Service Cloud - our two biggest products. When time permits, this person will help out on those products too, under the guidance of the same Creative Director. But they won't be alone. They'll have guidance from the Sr. Writer and Sr. Art Director on those teams.
This is what we're looking for:
This job requires excellent writing talent and impressive conceptual abilities. This means having the discipline and skill to write a long list of headlines to find the one that sings. And it means taking the time and effort to craft compelling long copy, word by word, sentence by sentence.
They'll need a wealth of digital experience. And to get things done, they'll need to rely on strong relationship-building skills.
Everything our Writer creates needs to be clear, concise and within our best practices. We expect our creatives to defend our brand and push it to new places.
The scope of work is wide and always changing. They'll work on big campaign ideas that set a tone and voice. That work will come alive in many places, especially in demand generation projects. They’ll need to keep our webpages fresh and updated. Sometimes, they'll get to concept and write innovative direct mailers. Also, they'll get to create fun digital experiences for our events, both live or virtual. And this includes Dreamforce, the biggest software conference in the world.
Whatever we need to best serve our audience, we'll create to the best of our abilities.
There's a lot of work here. Getting it done requires a mature professional skill set. They'll be juggling projects and aggressive deadlines in a fast-paced environment. They'll need to be able to present and sell their work to our partners. Doing this requires the ability to deliver a clear point of view and a full grasp of creative strategy.
The Writer will also need to guide our vendors to push that creative process forward. They'll need to provide clear creative direction with timely and helpful feedback. If you made it this far and you're still interested, please take note: Salesforce has always been a fun place to work and continues to be, even from the safe confines of video conferencing. Our brand has made giant strides over the past couple of years, and we aim to keep it growing. As a marketing organization and a creative department, we provide professional development whenever and wherever possible. We try to keep things interesting on a daily basis, which means there's never a dull day. And, most importantly, we're a supportive group that takes each other's well-being to heart.