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Temporarily remote, New York, New York
United States

Posted on August 9, 2021


Byte New York is looking for a Director of Digital Strategy

Job Description

The Director of Digital Strategy Role is also known internally as 'Head of Strategy'.

At Byte we don’t believe in siloed teams – creative, technology, media and data overlap. We don’t have a Strategy department, strategy is a part of every role at Byte. The Head of Strategy will be overseeing the development of strategy for all the brands we support and be responsible for all of our strategic work. They will work closely with our client account planners, creative planners, technology planners, media planners and marketing science planners.

Marketing and technology are converging at a rapid rate. Technology can now deliver the marketing promise of personalised communications at scale. However, technology is useless without ideas that capture consumers’ imaginations. We need someone who understands our clients’ customers, who can put themselves in their shoes to creative strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas and inspire the creation of lots of little ones that are framed in a solid strategy grounded in insight and ultimately deliver a tangible ROI for our clients.

The Head of Strategy will be expected to deliver:

  • Innovation: market-leading innovations in digital and social strategy that our clients couldn’t get anywhere else
  • Higher performance: making us the best partner for our clients, utilising the most advanced thinking and approaches to deliver incremental improvements on ROI
  • Market-leading strategy: influencing the strategy of our clients, driving them to be the most advanced, efficient and effective brands in the territories in which they operate
  • Leadership: resulting in quality output of planners across the business

Key Responsibilities
The role of Head of Strategy is exciting, varied and constantly evolving. In this role, you will:

  • Support leaders across the business to develop and test new strategies and oversee plans to deliver successful, ROI-positive approaches alongside current activity
  • Innovate our offering working closely with tech, creative, media and analytics to ensure we are delivering market-leading strategic approaches to our clients
  • Support planners across the business with strategic guidance and best practice training
  • Work with senior clients and consult on key strategy projects
  • Lead strategic work for clients, ensuring we are leading the industry and pushing the boundaries of what’s possible while delivering incremental improvements on ROI
  • Participate in new business pitches
  • Serve as a thought leader across the business on topics of planning, strategy and innovation across our 4 key areas of tech, data, media and creative

Skills and Previous Experience

  • Essential:
    • Advanced level understanding & experience within digital marketing
    • A high level of relevant experience within a strategy-focused role
    • A solid understanding & experience within social media marketing
    • Expert understanding of digital paid media and data
    • Expert understanding of digital advertising data sources, including advanced attribution methodologies, third party tracking and measurement/campaign management technology
    • Advanced understanding of social media data sources, including paid and organic data
    • Advanced skills with Facebook/Instagram Ads, Snapchat Ads, Google Ads, Twitter Ads and Pinterest Ads
    • Excellent communication and presentation skills, including the ability to communicate complex subjects simply
    • Ability to work with senior clients on key strategy projects and comfortable presenting to C-level audiences
    • Very efficient, producing significant output with minimal wasted effort
    • Focused under pressure and can get stuff done on a tight deadline
    • Loves learning and teaching new things
    • Great interpersonal and listening skills
    • Very organised, with a high attention to detail
    • Ability to work autonomously and find solutions without help
  • Nice to have:
    • Experience working in and loving a marketing agency / start-up environment
    • Experience using data visualisation tools like Tableau and Google Data Studio
    • Experience working with developers to build technology solutions

Health, Wellbeing & Benefits
As the business has grown, we have and will continue to evolve the benefits that we offer to our people. Here is a snapshot of some of the perks you can expect.

  • 15 vacation days, 12 observed public holidays and your birthday off each year
  • Medical, Dental, Vision benefits
  • HRA and HSA benefits
  • 401(k)
  • Commuter benefit program
  • Flexible working*
  • Mental Health First Aiders
  • Events throughout the year to promote health & wellbeing
  • Training & development opportunities

*The COVID-19 pandemic has seen nearly everybody move to remote working. Our approach is reviewed and adapted in line with the changing restrictions. When it’s safe to return to the office our flexible working approach will include a hybrid mode of working incorporating remote and in-office working.

Our Commitment to Diversity & Inclusion 
Diversity, Equal Opportunity & Inclusion (DEI) are hugely important to us. Our DEI commitments sit at the core of our business and are part of our culture. We’ve always held the belief that being a progressive and innovative business necessitates a diverse team with an inclusive attitude - one cannot exist without the other.

We are proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.


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