Byte logo

Flexible Remote, New York
United States

Posted on November 29, 2021


Byte is looking for a Lead Media Planner, Paid Social

Job Description


Byte is a marketing technology agency based in London, New York and Berlin on a mission to combine technology and creativity to solve brands’ problems. We bring together data, technology, content, and paid media to drive revenue for brands. Our clients include Spotify, Twitch, Jet Blue, UGG, ASOS, Moda Operandi, and more. Since being founded in 2014, Byte has grown to more than 150 amazing people, and we're looking to expand.

Byte is part of Dept, a leading digital agency with 27 offices in 13 countries around the world.

Core Services

  • Digital strategy
  • Creative idea generation
  • Digital content production
  • Dynamic creative and assets at scale
  • Chatbot design & build
  • AR lenses
  • Automated digital products
  • R&D emerging technologies
  • MarTech consultancy
  • Paid media strategy
  • Biddable media planning & buying
  • Automation of processes
  • Data analytics & insights

Job Purpose
We are looking for someone to lead certain clients within our paid social media offering, while making sure it is collaborative and closely integrated with creative content, technology and data. This person will provide visionary leadership around paid social media planning and execution, supporting our junior media staff with strategic guidance, personal development and training. They will innovate our paid social media offering and help us do outstanding work that delivers true ROI for our clients.

Key Responsibilities 

  • The role of Lead Media Planner is exciting, varied and constantly evolving. In this role, you will:
  • Report directly to the Senior Lead Media Planner, with oversight and support from the Media Director
  • Provide support and guidance to the social media planners and media executives to deliver the highest quality work to our clients, ensuring campaign set up and reporting is held to the highest standards with the proper QA processes in place
  • Work on key client accounts in the retail, news & entertainment and other verticals (averaging $100K - $1MM in monthly budget) while optimizing and reporting on performance metrics (i.e. CTR, CPA, CVR, ROAS)
  • Play an integral role in the social media strategy, planning, campaign builds, execution, optimization and reporting aspects our campaigns on Facebook/Instagram, Twitter, TikTok and other core social platforms
  • Provide media research and rationale, audience segmentation and targeting strategies, key insights, areas of improvement and opportunities for growth to high visibility accounts
  • Innovate our offering, making sure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms and ad formats
  • Speak to clients and be able to support/sell through media plans with confidence
  • Be able to address all areas of the funnel -- awareness, consideration and conversion -- and craft appropriate media plans in accordance with client goals and KPIs
  • Forecast annual, quarterly and monthly media plans and delivery against client goals as needed
  • Craft a story from the data looking at different attribution models and speaking to the role social media plays in the customer journey
  • Help to on-board new clients and build, optimize and report on paid social campaigns
  • Participate in new business RFPs and pitches as asked

Skills and Previous Experience 

  • 3-5 Years’ experience within a relevant paid social media marketing role
  • Experience in performance marketing role, tracking and optimizing campaigns to client goals
  • Ability to forecast core media metrics, while understanding soft metrics
  • Advanced skills with advertising across Facebook and Instagram and must; preferably some experience with Twitter, Pinterest, TikTok, Snapchat and YouTube
  • Good understanding of media possibilities on all core social platforms
  • Understanding of social media data sources, including organic data
  • Comprehensive understanding of measurement and attribution of digital activity
  • Expert in Excel/Google Sheets and great with Powerpoint/Google slides
  • Excellent presenter, including the ability to communicate complex subjects simply
  • Ability to work with senior clients on key strategy projects
  • Efficient and focused under pressure and comfortable working under tight deadlines
  • Loves learning and teaching new things
  • Great interpersonal and listening skills
  • Very organized and process-driven, with a high attention to detail
  • Ability to work autonomously and seek out solutions with limited supervision

Nice to have

  • Experience working in and loving a start-up environment
  • Experience using Tableau and/or Data Studio