The Eighth Annual 3% Conference

The Eighth Annual 3% Conference

We're not a women's conference. We’re a business event about the importance of diversity to creativity.

3% started with the question: "Where are all the women?" Eight years later, we ask: "Where are all the men?"

Men account for only 17% of our conference attendance, despite the fact that:

  • 1. 3% is a business conference, not a women's conference.
  • 2. Gender equality benefits everyone and involves everyone.
  • 3. Men are visibly transformed by the experience of attending 3%.

So this year, we're setting a B.A.G. (Big Audacious Goal) of having 29% of our audience be men and titling the event: The 29%.

Why 29%?

Because that's the representation of women creative directors in our most recent research. And we want men to experience the exact ratio of their female peers for a couple of days.

So if you're a man who has benched yourself from attending 3% in the past -- thinking you were showing allyship by freeing up a spot for a woman to attend -- consider this: there is no single action of advocacy more powerful than immersing yourself in a deeper understanding of gender equality and 21st Century Leadership. Because men still hold a disproportionate amount of power in the workplace, it's imperative they understand the many ways that diversity = creativity = profitability.

Diversity Diversity

We're not a women's conference. We’re a business event about the importance of diversity to creativity.

3% started with the question: "Where are all the women?" Eight years later, we ask: "Where are all the men?"

Men account for only 17% of our conference attendance, despite the fact that:

  • 1. 3% is a business conference, not a women's conference.
  • 2. Gender equality benefits everyone and involves everyone.
  • 3. Men are visibly transformed by the experience of attending 3%.

So this year, we're setting a B.A.G. (Big Audacious Goal) of having 29% of our audience be men and titling the event: The 29%.

Why 29%?

Because that's the representation of women creative directors in our most recent research. And we want men to experience the exact ratio of their female peers for a couple of days.

So if you're a man who has benched yourself from attending 3% in the past -- thinking you were showing allyship by freeing up a spot for a woman to attend -- consider this: there is no single action of advocacy more powerful than immersing yourself in a deeper understanding of gender equality and 21st Century Leadership. Because men still hold a disproportionate amount of power in the workplace, it's imperative they understand the many ways that diversity = creativity = profitability.

Diversity Diversity

2019 AGENDA Four tracks, dozens of speakers, one unifying purpose.
CINDY GALLOP

How Men Advocate for Gender Equality

The great abolitionist and feminist Sarah Moore Grimke born in 1873 said “I ask no favor for my sex. All I ask of our brethren is that they take their feet off our necks”.... There are many questions men must answer before we can join women in the fight for gender equality and equity - Wade Davis will lay out many of those questions and provide tips and tools for men to decide for themselves whether or not they have the courage to answer them.

DESIREE ADAWAY & JORDON DINWIDDIE

Mother to Daughter: 10 Lessons Learned

Meet Jordan: the only black female copywriter working on the Nike account at Wieden+Kennedy. She’s 5’11 with comic characters tattooed all over her body. Meet Desiree: a senior diversity trainer and thought-leader with decades of experience. They’re mother and daughter. Together, they’ll share 10 lessons Jordan has learned as a black creative professional through casual conversations with her mom.

WADE DAVIS

Keynote

Former NFL Player Wade Davis is a thought leader, public speaker, and consultant on gender, race, and orientation equality. Wade is the NFL’s first LGBT inclusion consultant and currently consults for numerous professional sports leagues on issues at the intersection sexism, racism, and homophobia.

SEE FULL AGENDA

REGISTER NOW

SPEAKERS

Professionals from the worlds of advertising, marketing, PR, tech, nonprofits, and more.

Matias
Benitez

Co-Founder

HeForShe Club

Chris
Bergeron

VP, Content Experience

Cossette

Shannon
Boyle

Chief Talent Officer,

Publicis Communications and Publicis Health

Vincent
Bragg

Founder & CEO

ConCreates

Becky
Brinkerhoff

Copywriter

Arnold Worldwide

Mary Beth
Bruggemen

President,

The Mission Continues

Erica
Buteau

Director of 3% Solutions

The 3% Movement

Cassidy
Buzin

Associate Creative Director

EnergyBBDO

THE VENUE

 

Chicago, we're coming back for more.

Thursday, Nov 7 – Nov 8, 2019

Aon Grand Ballroom - Navy Pier

600 E Grand Ave. Chicago, IL

 

Where to Stay

THE VENUE

Chicago, we're coming back for more.

Thursday, Nov 7 – Nov 8, 2019

Aon Grand Ballroom - Navy Pier

600 E Grand Ave. Chicago, IL

 

Where to Stay

OUR PARTNERS

The 3% Conference would not be possible without the support of our agency, brand and media partners.

  • Google


Men and women from the worlds of advertising, marketing, PR, tech, non-profits and more: consider this your invitation to an all-in, all-out crusade that's defining the future of creative leadership.

See you in Chicago in November!

REGISTER NOW

Men and women from the worlds of advertising, marketing, PR, tech, non-profits and more: consider this your invitation to an all-in, all-out crusade that's defining the future of creative leadership.

See you in Chicago in November!

REGISTER NOW