The Eighth Annual 3% Conference

We're not a women's conference. We’re a business event about the importance of diversity to creativity.

3% started with the question: "Where are all the women?" Eight years later, we ask: "Where are all the men?"

Men account for only 17% of our conference attendance, despite the fact that:

1. 3% is a business conference, not a women's conference.
2. Gender equality benefits everyone and involves everyone.
3. Men are visibly transformed by the experience of attending 3%.

So this year, we're setting a B.A.G. (Big Audacious Goal) of having 29% of our audience be men and titling the event: The 29%.

Why 29%?

Because that's the representation of women creative directors in our most recent research. And we want men to experience the exact ratio of their female peers for a couple of days.

So if you're a man who has benched yourself from attending 3% in the past -- thinking you were showing allyship by freeing up a spot for a woman to attend -- consider this: there is no single action of advocacy more powerful than immersing yourself in a deeper understanding of gender equality and 21st Century Leadership. Because men still hold a disproportionate amount of power in the workplace, it's imperative they understand the many ways that diversity = creativity = profitability.

Diversity

We're not a women's conference. We’re a business event about the importance of diversity to creativity.

3% started with the question: "Where are all the women?" Eight years later, we ask: "Where are all the men?"

Men account for only 17% of our conference attendance, despite the fact that:

1. 3% is a business conference, not a women's conference.
2. Gender equality benefits everyone and involves everyone.
3. Men are visibly transformed by the experience of attending 3%.

So this year, we're setting a B.A.G. (Big Audacious Goal) of having 29% of our audience be men and titling the event: The 29%.

Why 29%?

Because that's the representation of women creative directors in our most recent research. And we want men to experience the exact ratio of their female peers for a couple of days.

Diversity

2019 AGENDA Four tracks, dozens of speakers, one unifying purpose.

CINDY GALLOP

The Future For White Men In Advertising

As we welcome The 29%- the percentage of men in our audience that reflect the representation of female creative directors in our industry-Cindy Gallop has some insights and observations for the dominant industry demographics that are likely to be surprising and enlightening for them and everyone else. We guarantee there will be nothing predictable in her perspective. You, ll want to be here for this one.

DESIREE ADAWAY & JORDON DINWIDDIE

Mother to Daughter: 10 Lessons Learned

Meet Jordan: the only black female copywriter working on the Nike account at Wieden+Kennedy. She’s 5’11 with comic characters tattooed all over her body. Meet Desiree: a senior diversity trainer and thought-leader with decades of experience. They’re mother and daughter. Together, they’ll share 10 lessons Jordan has learned as a black creative professional through casual conversations with her mom.

WADE DAVIS

Keynote

Former NFL Player Wade Davis is a thought leader, public speaker, and consultant on gender, race, and orientation equality. Wade is the NFL’s first LGBT inclusion consultant and currently consults for numerous professional sports leagues on issues at the intersection sexism, racism, and homophobia.

SEE FULL AGENDA