3% MiniCon: The Rising Power of Brand Purpose

June 6, 2019 • Washington, DC

Thursday, June 6 | 8:15am–6:30pm | George Washington University

Remember when advertising just sold stuff?
Stuck to features and benefits?
Never got political?
THOSE DAYS ARE OVER.

Today, consumers want to know who they’re buying from, not just what they’re buying. They care what causes brands support, how they pay their people, who’s on their board and in their supply chain, and how big their carbon footprint is.

And consumers can smell the difference between authentic brand citizenship and purpose washing.

In an age of unprecedented transparency and real-time consumer feedback, brands face both an opportunity and a risk. In this new landscape, who will win? And what can ad and PR partners do to ensure their clients’ brand messages land and inspire?

Join 3% -- the leader in rethinking creative workplaces – for a day of inspiration, information, and illumination. We’ll feature a mixture of main stage keynotes and panel discussions, plus afternoon breakout sessions, where we’ll tackle important questions like:

  • Super Bowl Sunday: how real-time analysis of tweets shows how purpose-driven messaging differs from straight brand messaging.
  • When brands lead social conversations, how does that impact awareness of key issues and customer advocacy?
  • How can media placement be politicized by consumers to pressure brands away from certain sites or programming?
  • How diverse teams are better equipped to drive purpose-driven campaigns.

The 3% team, speakers and some event guests will stay at the Eaton Hotel. Our group discount has expired but rooms are still available. We hope you’ll choose to stay at this location too! See you in Washington DC!

BRING YOURSELF. TAKE SOME NOTES.

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Arrival + Continental Breakfast

Breakfast is sponsored by Ideabar

Marvin Center

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Betts Theatre

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How Amplifying Purpose Amplifies People

  • Kat Gordon, Founder, The 3% Movement

Betts Theatre

CHANGE BRINGERS.

Men and women from the worlds of advertising, marketing, PR, tech, nonprofits, and more.

Sally
Ali

Head of Talent Development

The 3% Movement

Tim
Allen

Partner, Director of Design

Microsoft Design

Mary
Bowman

Motivational Speaker

Singer, and Poet

Jennifer
Brown

Founder, President & CEO

Jennifer Brown Consulting

Jamira
Burley

Fellow, Media Director’s Lab, MIT + Head of Youth Engagement + Skills

Global Business Coalition for Education

Michael
Chamberlain

Vice President, Strategic Partnerships

Catalyst

Tom
Chirico

Lead, Brand Strategy Story Lab

Twitter

Charlotte
Clymer

Press Secretary

Rapid Response, Human Rights Campaign

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OUR PARTNERS

Thank you to these generous partners for bringing 3% to the nation's Capital.