3% MiniCon: The Rising Power of Brand Purpose

June 6, 2019 • Washington, DC

Remember when advertising just sold stuff?
Stuck to features and benefits?
Never got political?
THOSE DAYS ARE OVER.

Today, consumers want to know who they’re buying from, not just what they’re buying. They care what causes brands support, how they pay their people, who’s on their board and in their supply chain, and how big their carbon footprint is.

And consumers can smell the difference between authentic brand citizenship and purpose washing.

In an age of unprecedented transparency and real-time consumer feedback, brands face both an opportunity and a risk. In this new landscape, who will win? And what can ad and PR partners do to ensure their clients’ brand messages land and inspire?

Join 3% -- the leader in rethinking creative workplaces – for a day of inspiration, information, and illumination. We’ll feature a mixture of main stage keynotes and panel discussions, plus afternoon breakout sessions, where we’ll tackle important questions like:

  • Super Bowl Sunday: how real-time analysis of tweets shows how purpose-driven messaging differs from straight brand messaging
  • When brands lead social conversations, how does that impact awareness of key issues and customer advocacy?
  • How can media placement be politicized by consumers to pressure brands away from certain sites or programming?
  • How diverse teams are better equipped to drive purpose-driven campaigns.

We expect this to be one of the largest audience of 3%’s 25 global traveling events, drawing 400-500 attendees.

The 3% team and event guests will stay at the Eaton Hotel, which will also host the closing cocktail reception, sponsored by Papa John’s Pizza, from 6:00 - 7:30 p.m. on Thursday evening. Book your room through this link by Monday, May 6 to receive a discount (while rooms are available).

BRING YOURSELF. TAKE SOME NOTES.

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Arrival + Continental Breakfast

Breakfast is sponsored by Ideabar

Marvin Center

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Betts Theatre

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How Amplifying Purpose Amplifies People

  • Kat Gordon, Founder, The 3% Movement

Betts Theatre

CHANGE BRINGERS.

Men and women from the worlds of advertising, marketing, PR, tech, nonprofits, and more.

Sally
Ali

Head of Talent Development

The 3% Movement

Tim
Allen

Partner, Director of Design

Microsoft Design

Pankaj
Bhalla

Director

Gillette and Venus North America

Kristen
Cavallo

CEO

The Martin Agency

Tom
Chirico

Lead, Brand Strategy Story Lab

Twitter

Charlotte
Clymer

Press Secretary

Rapid Response, Human Rights Campaign

Shannon
Coulter

Founder

Grab Your Wallet

Chris
Edwards

Freelance Creative Director + Author

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OUR PARTNERS

Thank you to these generous partners for bringing 3% to the nation's Capital.