Bill Gates famously said:
“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”

The Tenth Anniversary 3% Conference website and registration will open in August.

Leaning forward, looking back

This year’s event marks the 3% Movement’s 10th Anniversary. Throughout the past ten years, our beloved community has been a constant: keeping us inspired, honest, evolving, and growing. Your ideas, your tenacity, your honesty have made us sit with our own discomfort—becoming more determined in the wake of each new challenge. And thanks to you, we’re seeing real movement.

Today, 29% of women serve as Creative Directors, most creative juries are gender equal, pay equity, and family leave are increasingly commonplace, and every week, new headlines celebrate the women who are stepping into ECD, CCO, CMO, Chief Strategy Officer, and countless other leadership roles. And while we look to the future with hope for where we want to get, it’s important to celebrate how far we’ve come.

A history of changing history

3% is excited to invite you to attend A Decade of Difference, two days dedicated to a reflection and celebration of the progress made by our phenomenal community of change makers—and the sometimes hard lessons we’ve learned along the way. We’ll look back to September 27, 2012, when 207 people gathered for the very first 3% Conference in San Francisco, sparking a global movement with:

  • 27 global events
  • Super Bowl Tweetups
  • Proprietary research
  • A certification program
  • Culture workshops
  • An accelerator for women of color
  • Daily engagement with our 65,000-strong community

An investment in a truly equal future

We’ll also take a realistic look at what we still need to do to actualize the future our community deserves—recognizing that the systems of oppression built into the business of creativity will take longer than ten years to solve.

We’ll explore what we need to keep growing our movement, to address intersectional and systemic issues, to keep the momentum and enthusiasm alive. 3% has always been, and will always be, a community-fueled movement. Together we will plot our course for the decade ahead—ensuring we each have a voice and a hand in its creation.

Whether you’ve been with us for the whole ride or are just newly aware of our crusade, your voice and presence matters. Help us shape the next decade where culture is the new creativity.

 

 

RELIVE THE MAGIC OF PAST
3% CONFERENCES

The 2020 3% Conference (all virtual):

 

This session and others are available on 3%’s YouTube channel

The 2019 3% Conference (Chicago)

 

 

 

 

Men and women from the worlds of advertising, marketing, PR, tech, non-profits and more: consider this your invitation to an all-in, all-out crusade that's defining the future of creative leadership.

See you in Chicago in November!

REGISTER NOW

Men and women from the worlds of advertising, marketing, PR, tech, non-profits and more: consider this your invitation to an all-in, all-out crusade that's defining the future of creative leadership.

See you in Chicago in November!

REGISTER NOW