THE EIGHTH ANNUAL 3% CONFERENCE: AGENDA

Choose your track

Each attendee self-selects one of four tracks to follow for the majority of Day One of the conference. This enables us to go deeper with helpful content for different groups of attendees, and allow for more time for hands-on learning, Q&A, and sharing from legendary leaders.

DAY ONE

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Registration + Breakfast

Breakfast is sponsored by Eleven
Rock Your Profile - Headshots are sponsored by LinkedIn

Lakeview Terrace

Aon Grand Ballroom Lobby

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Aon Grand Ballroom

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How Men Advocate for Gender Equality

There are many questions men must answer before joining women in the fight for gender equality and equity.

Wade Davis

Aon Grand Ballroom

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The Problem with Pattern Matching

An exploration of pattern matching in entertainment and a call to action to make our world a more inclusive – and profitable – place.

Denise Hewett

Aon Grand Ballroom

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Lakeview Terrace Aon Grand Ballroom Lobby

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Themed Tracks

Follow master classes specifically tailored to your job title, role + interests.

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All Areas

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Sizeism

How our physical selves are subject to a rarely addressed bias.

Kat Gordon MOD

Louise Green

Makeda Loney

Aon Grand Ballroom

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Provocative or Damaging?

Learn key concepts that will help you see those “what were they thinking?!” moments – in strategy, in creative work, in execution.

Vita Harris

Aon Grand Ballroom

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Announcement of Athena Ad Awards

Sponsored by Twitter

Aon Grand Ballroom

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Lakeview Terrace

11:15 AM - 4:15 PM

Themed Tracks

Follow master classes specifically tailored to your job title/role.

TRACK
Creative Director

Aon Grand Ballroom

Apple

Apple

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Welcome + Opening Remarks

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Unconventional Leadership: a.k.a. The Weird Ways I Inspire My People

Juan Carlos will share his unconventional approach to stress management, methods for escaping the bubble and how he’s implemented poker as a teaching tool for interns.

Juan Carlos Gutierrez Zorrilla

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Transition

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Creative Survival in the Era of Data and Technology

Tracy’s presentation will offer real-world advice on how to hang on to your creativity and empower those around you in a world swallowed whole by digital transformation and technology.

Tracy Wong

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Box Lunch Pick-Up

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Lunch & Learn: From the Kitchen to an Agency: 5 things I learned as a Chef

Multi-tasking, meticulous creative reviews and lots of ego. How being a chef prepared this leader for a career in advertising.

Michelle Wong

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Transition

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Neurodiverse Creativity

Employing neurodiverse talent can lead to the next breakthrough in creative thinking.

Mark Fairbanks

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Transition + Bio Break

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Music Matters

Music matters. It sets moods, transports, connects, and elevates. Join us as we talk about marrying music and marketing.

MJ Otto

Colleen Wellman

David Taylor

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Transition

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It’s Funny How: Comedy in Adland is Gendered and What To Do About It

When the majority of comedic creative directors are men, how do we get them to see what would resonate with non-male audiences audiences?

Kai Deveraux Lawson MOD

Brittany Meyer

Cassidy Buzin

Becky Brinkerhoff

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Transition

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Thank You + Closing Remarks

TRACK
Leadership

Rooms 202/203

IPG

Interpublic Group

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Welcome + Opening Remarks

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Why Successful Leadership Demands an Empathy Edge (and How to Get It)

Empathy is not just good for society: It actually has bottom-line impact to your agency and brand.

Paul Marobella MOD

Maria Ross

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Transition

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Tell Me It Can’t Be Done + I’ll Do It Twice and Take Pictures

Hear from leaders who have done the impossible – achieved a 87% female/63% multicultural workforce, revamped the pitch process, and prevented burnout with a 40-hour maximum workweek.

Kirstin Hammerberg MOD

Andrea Diquez

Jennifer Putnam

Kiana Pirouz

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Box Lunch Pick-Up

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Lunch and Learn: The Evolving Role of the Chief Diversity Officer

Where is the role of the CDO headed? Learn the business benefits of a fully integrated D&I function.

Tai Wingfield

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Transition

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Shift Your View

Three back-to-back mini-presentations with major takeaways about diversity.

Adrianne Smith

Rebecca Weaver

Adrienne Marcino

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Transition + Bio Break

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Why Positive Psychology Belongs in Feedback

This session will teach you how to make feedback more constructive and enjoyable for those giving and receiving.

Jen Ostrich

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Transition

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Lessons from Unexpected Leaders

Finding role models in leadership is difficult--period. But it's even more difficult when the leaders that surround you don’t look, speak, or relate to you.

Grace Teng MOD

Jiah Choi

Sandra Nam

Thas Naseemuddeen

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Transition

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The Cancer Journey: Supporting Your People Through It

Hear from two industry leaders in a very personal fireside chat about their own journeys through cancer and how it’s shaping how they lead.

Kiran Smith

Kirsten Flanik

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Thank You + Closing Remarks

TRACK
Emerging Creative

Rooms 325/326

Google

Google

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Welcome + Opening Remarks

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Creativity in the Workplace: How to Turn Pain into Power

Learn how to turn pain into power and protect your energy in order to not only survive -- but thrive -- as a creative in turbulent times.

Saata Bangura

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Double-Sided: How Being Asian-American Made Me a Better Strategist

Roger’s bicultural upbringing has granted him unique perspective and valuable lessons that any advertiser can apply towards elevating the thinking that drives our world.

Roger Chang

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Transition

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An Unlikely Path to Invention and Lifelong Learning

Do you have the dream, skills, path and sponsors to transform your career from an industrious creative to an industrialist market maker in the new connected era?

Joanna Peña-Bickley

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Box Lunch Pick-Up

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Lunch & Learn: Rock Your Profile: Your Brand, Your Story

Build alignment between who you are and what you do.

Johnathan Hill

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Transition

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Beyond Work/Life Balance: Work/Life Blending

The ultimate creative life infuses every moment with inspiration and purpose.

Joe Crump

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Transition + Bio Break

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Agency to Client Side: Real Talk From Creatives

Hear from two creative leaders at Google how working inside a tech company differs from the agency side. Xanthe Wells and Jason Luster will get frighteningly real about the transition many folks are contemplating or have already made.

Mara Lecocq MOD

Xanthe Wells

Jason Luster

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Transition

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Next Creative Leaders

Meet four of the ten women honored in the 2019 “Next Creative Leaders” competition co-presented by The 3% Conference and The One Show.

Laurel Stark Akman MOD

Kasia Karolak MOD

Marie-Claire Maalouf

Caro Rebello

Mariana Oliveira

Brynna Aylward

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Transition

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Why More CCOs Should Become CEOs

Hear from two esteemed leaders who have held both CCO and CEO titles about why young creatives should aspire to CEO-ship.

Rob Schwartz

Kat Gordon

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Thank You + Closing Remarks

TRACK
How-To

Rooms 205/206

FBIG

Facebook I Instagram

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Welcome + Opening Remarks

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Privilege Proof Your Agency

If you're at the 3% Conference, you probably don't want to be part of the problem, but that doesn’t mean you aren’t.

Helen Cho

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Transition

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Destigmatize Mental Health Issues

Time to break the stigma around mental health through education and policy change. That starts with industry leaders speaking out about their own struggles.

Morra Aarons-Mele MOD

Jennifer DaSilva

Aaron Harvey

Leeann Leahy

Jason Rosario

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Box Lunch Pick-Up

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Lunch and Learn: Instagram/Facebook Story School

Learn how to unlock more ways to share your story with your community and the world. Take out your phones!

Brittany Johnson

Selena Davant

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Transition

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There’s More To Do Than #MeToo

Learn crowdsourced tips on how to be your best self at work through small, daily actions.

Laura Fegley

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Transition + Bio Break

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Slay Work Life Balance Like a Mother

This talk will share groundbreaking research on how self-doubt might be causing you to work overtime and live the exhausted life along the way.

Katherine Wintsch

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Transition

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The Power of Feeling Your Feelings at Work

Emotions are one of the oldest forms of human intelligence, but suppressing feelings in the workplace has become the norm. This talk will help you harness, not suppress, your emotions.

Joyce Chen

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Transition

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Brag Better: A Workshop for the Qualified Quiet

Meredith Fineman will teach you about the importance of bragging, and how to Brag Better.

Meredith Fineman

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Thank You + Closing Remarks

DAY TWO

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Registration + Breakfast

Breakfast is sponsored by Amazon Design
Headshots are sponsored by LinkedIn

Lakeview Terrace Aon Grand Ballroom Lobby

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Aon Grand Ballroom

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Bonds of Fire

Get ready to get vulnerable through this cathartic exercise of self-discovery.

Mara Lecocq

Aon Grand Ballroom

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Losing My Privilege: What Becoming a Minority Taught Me About Leadership

Chris Bergeron led the life of a straight male leader for 40 years. Then she came out as transgender. This talk is about how her life changed.

Chris Bergeron

Aon Grand Ballroom

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Why the Future is Female and Why Men Need to Get Over It

What happens when an agency makes the gender ratio of its leadership 50/50? Derek’s bringing receipts from Goodby Silverstein’s own journey from 2016 to present.

Derek Robson

Aon Grand Ballroom

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Aon Grand Ballroom

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Mother to Daughter: 10 Lessons Learned

Jordan and Desiree are mother and daughter. They’ll share 10 lessons Jordan has learned as a black creative professional through casual conversations with her mom.

Jordan Dinwiddie

Desiree Adaway

Aon Grand Ballroom

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The Big Picture: Gender Balance Changes Everything: Countries, Companies & Couples

The 20th century saw the rise of half the human race. The challenge for the 21st century? The adaptation and reaction of countries, companies, and couples.

Avivah Wittenberg-Cox

Aon Grand Ballroom

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Neworking Break

Sponsored by FELLOW

Lakeview Terrace

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Aon Grand Ballroom

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Aon Grand Ballroom

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Aon Grand Ballroom

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Lakeview Terrace

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A New Perspective

See how 21st Century technology is changing the workplace by introducing a new perspective.

Kerel Cooper MOD

Myra LalDin

Aon Grand Ballroom

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My Family of Origin

What happens when you task a speaker to share 20 images that automatically advance every 20 seconds? You get storytelling that’s crisp, concise and compelling.

Kate Higgins

Jenny Hoffman

Vanessa Toro

Aon Grand Ballroom

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Making Brave Work

See how one company's projects are driving brand relevancy in today’s cultural landscape.

Fyonna Salazar MOD

Lizette Williams

Aon Grand Ballroom

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Networking Break

Sponsored by Edelman

Lakeview Terrace

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Second Chances

One man’s time in Federal Prison is changing the stigma of people doing time, and giving the creative world a bold place to find ideas.

Kat Gordon

Vincent Bragg

Aon Grand Ballroom

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The Future For White Men In Advertising

Cindy Gallop has some insights and observations for the dominant industry demographic that will be surprising and enlightening for them, and everyone else.

Cindy Gallop

Aon Grand Ballroom

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Aon Grand Ballroom