Susan Betteridge


Susan joined mcgarrybowen in 2013 as a Group Creative Director and oversees work for Disney Parks and Resorts and Maven, GM’s car sharing platform. Prior to joining mcgarrybowen, Susan was SVP, Creative Director at FCB Chicago for over 10 years. Prior to FCB Chicago, Susan worked as a Copywriter at 141 Worldwide in Chicago and Doner International in London.

Susan is dedicated to mentoring young creatives, especially women. She began a program to connect female creatives at the agency called mcgarrywomen, has served as a board member for AAF, spoken at numerous conferences, won many creative awards, and served as a judge at the Addys, the Effies and was recently honored as a She Runs It Working Mother of the Year. She is a graduate of Michigan State University and lives in Chicago with her wife, 19-month-old daughter, and is expecting her second child this July. She writes about what it means to be an LGBT ad Mom on her blog,

Contributed Content


Why We All Should Celebrate Pride

At some point during the parade, tears will undoubtedly well up in my eyes and I will breathe in the moment, thankful I live in a time and place where people have fought for my equality before I knew I would need it.


The Elephant in the Pitch Room: Where are all the Mom CDs At?

Having been a Creative Director for over twelve years and a Mom for just under two, I’ve found there’s another lumbering elephant in the room that needs our industry’s attention.