Raegan L. Burden

BIO

A natural communicator, Raegan embodies a lifelong passion for culture. Nearing 15 years of advertising and marcomm experience, she has served multiple brands across various industries – Turner Broadcasting, The Coca-Cola Company, UPS, Chick-fil-A, BlueCross BlueShield, US Marine Corps, Acorn TV, Transamerica, Teavana, and the US Virgin Islands. Raegan has worked for various agencies including J. Walter Thompson, Millward Brown, and Epsilon.

Currently, the first “Lecturer of Cultural Engagement” with the University of Florida’s Department of Advertising, Raegan works to support advertising’s role in shaping the cultural, social, political, and ethical trust between institutions, brands, and audiences. She teaches Advertising Strategy, Cross-Cultural Advertising and Psychology of Advertising, while freelancing as a consultant.

Educationally, Raegan obtained her BA in Communications from the largest HBCU in the country – North Carolina A&T State University. Continuing her credentialing, she received her MMC from the University of Georgia’s renowned Grady College of Journalism and Mass Communication.

Contributed Content

ARTICLE

The 2019 Leadership Track: Part 2

What can leadership look like?