Laura Jones

BIO

Laura is Executive Strategy Director for BAV Group, VMLY&R’s brand analytics practice. Her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Most recently, she was a key contributor to the Institute for Real Growth, WPP’s latest thought leadership initiative, with the goal of engaging clients on what it takes to deliver sustained business growth.