Laura is Executive Strategy Director for BAV Group, VMLY&R’s brand analytics practice. Her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Most recently, she was a key contributor to the Institute for Real Growth, WPP’s latest thought leadership initiative, with the goal of engaging clients on what it takes to deliver sustained business growth.
I want to tell you that it’s OK to take a pause for kids. But do so with a plan, because being a working mom, especially in advertising, takes equal doses of grace and grit.