Laura Jones


Laura is Executive Strategy Director for BAV Group, VMLY&R’s brand analytics practice. Her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Most recently, she was a key contributor to the Institute for Real Growth, WPP’s latest thought leadership initiative, with the goal of engaging clients on what it takes to deliver sustained business growth.

Contributed Content


Mother’s Day Reflections from a Motherless Working Mom

I want to tell you that it’s OK to take a pause for kids. But do so with a plan, because being a working mom, especially in advertising, takes equal doses of grace and grit.