A Fresh Take on "Yo Mama" Jokes

May 23, 2017

Emma Swanson

Emma Swanson is marketing manager at BARKER—a New York-based indie advertising agency.

The US Department of Labor says 57 percent of women are working, and 70 percent of moms with kids under 18 years old are also heading to work, every day. So, most women aren’t following exclusively one path, or choosing family or career—but going for both, with passion and power.

There are so many women balancing both careers and family—and doing a beautiful job of it.  This year, BARKER gave the classic “yo mama” joke a surprising twist, and on (Working) Mother's Day, launched a yo mama joke generator.

Instead of insults, the phrases are meant to celebrate working moms everywhere with funny lines like, “Yo Mama so strong, you forget she has two jobs,” and points out more serious issues, like the gender pay gap, for example: “Yo Mama so powerful she broke the glass ceiling.”

We’re extremely fortunate to work at an agency with such strong women leaders who not only run their own departments, but who are also amazing moms. We thought it would be great to honor them by creating "Working Mother's Day."

This effort was inspired by BARKER’s recent “Working Mother of the Year” win for EVP, Creative Director, Sandi Harari, and also gives a nod to other industry thought leaders like Sallie Krawcheck and Cindy Gallop.